Posted in Featured News , Front Page News

The South Metro Junior Football League (SMJFL) and St Kilda Football Club have joined forces to launch the ‘Play Fair’ campaign, to promote inclusiveness, respect, and fair play within the junior footballing community.

This campaign was first launched at the Season Launch in April and is ready to be rolled out all 65 venues in the region.

You’ll see the posters permanently placed in a prominent position in all club change rooms, both home and away rooms at every venue used regularly by SMJFL member clubs.

It builds primarily on league’s strategic values, Respect, Inclusiveness, Health, Well-being & Fun.


SMJFL members, officials and supporters are encouraged to act FAIR if playing, officiating, or spectating at an SMJFL game, or on occasions away from match-day (ie: training, school, social situations, online).

What it means to PLAY, COACH and SUPPORT FAIR:

FUN – Show sportsmanship to help everyone enjoy the game

APPRECIATION – Recognise the worth of others from all religious and cultural background (even if they are different to yours)

INCLUSION – Practice inclusiveness regardless of gender, sexuality, disability, cultural background, socio-economic status or football ability

RESPECT – Treat other’s how you’d like to be treated


The SMJFL is calling on all our members to embody these values. Our game has the power to bring people together and there is no better way to do that than to play FAIR.

It is a timely launch for the ‘Play Fair’ campaign as we approach Indigenous Round scheduled for AFL Round 10 Thursday 23 May – Sunday 28 May. 

Get involved when you see the posters around your club change rooms! Take a picture and upload tagging @SMJFL on Facebook, Twitter or Instagram with the caption ‘I PLAY/COACH/SUPPORT FAIR’ to be in the running to win a money can’t buy match-day experience with St Kilda FC!