The work of the South Metro Junior Football League (SMJFL) media and marketing team has been recognised by AFL Victoria with the league’s first ever Community Media Award.
The popular ‘Play Fair’ had been shortlisted for the Community – Best use of Online Media (Technology) category and came out on top among several other outstanding nominees.
In a first for the prestigious event, the SMJFL became the first ever junior football league to have been shortlisted for and win a category.
Introduced for the 2017 season, Play Fair was produced to promote positive values both on and off the field for players, volunteers, officials and parents.
In partnership with St Kilda (Community Football Partner), the league were lucky enough to have Saints star Jack Steele be the face of the initiative, with Steele along with two junior male and female players, a coach and an umpire headlining five different corflute posters which were distributed around 64 club venues to a positive reception from players, parents and officials alike.
Along with the circulating of the original poster, the league strived to maintain promotion of the campaign throughout the season with a number of editorial pieces, videos and widespread social media coverage, reaching over 17,000 alone on Facebook and more than 5,000 eyeballs on our video content.
The league would like to specially thank our 26 member clubs for their support of the campaign, as they were all instrumental in having the messages of Fair, Appreciation, Inclusive and Respect pushed in all home and away change-rooms across the south-east.
To view the full list of award winners, click HERE