The South Metro Junior Football League (SMJFL) is pleased to announce that its partnership with Monarch has officially commenced. Monarch, a brand of Australian Brushware Corporation (ABC), is renowned for its handcrafted paintbrushes and continues to drive the evolution and development of the Australian paint accessory market.
Monarch becomes the newest Premier Partner of the SMJFL and the first ever naming rights sponsor of the SMJFL Umpire Academy. In addition to sponsoring the SMJFL Umpire Academy, Monarch is partnering with the SMJFL to refresh up to three SMJFL clubs. As part of the Monarch “Renew in 2” campaign, selected SMJFL clubs will receive a fresh look to their pavilions.
The three year partnership between Monarch and the SMJFL will provide the SMJFL Umpire Academy with the stability it needs to further develop and support umpires in the region. The SMJFL Umpire Academy is currently the largest and most innovative umpire body in the state. With Monarch being the industry leader in paint accessories and innovation, the partnership holds great synergy.
The SMJFL will launch the “Club Renew in 2” initiative early in 2019 and invite clubs to lodge submissions.