Posted in Front Page News

South Metro Junior Football league is excited to announce it’s new partnership with Cakes by Sweethearts. The SMJFL has signed a two-year partnership with the baking company as its preferred partner for Canteen Products – Cakes, Slices & Muffins. 

Cakes by Sweethearts sell cakes, cookies, slices and muffins at wholesale prices and they have been supplying Melbourne and Australian cafés, restaurants, schools and other caterers since 1996. The company has sold more than 5 million slices of cake since its inception, becoming one of the most popular and cost-effective suppliers of cakes, muffins and slices in Australia. 

Cakes by Sweethearts co-owner Anton Levine, is excited about the local club canteens getting an upgrade from the usual canteen fare. Clubs will have the opportunity to source their canteen products from the new Preferred Partner. 

“Every canteen will get muffins, cookies and slices,” Levine said

Levine is eager for the Cakes by Sweethearts team to ‘romance’ the taste buds at all the clubs and their members within SMJFL. 

“With our products we plan to bring café quality food to the league’s canteens,” Anton said. 

“It’s an upgrade from cheap lollies and it will really help the clubs.”

The SMJFL is excited to offer member clubs a high quality product that will certainly appeal to those on the sideline with a ‘sweet tooth’. With a large range of delicious cakes, slices, muffins and cookies there is sure to be a treat that appeals to everyone in the cheer squad – or even the players as post-match snack. 

Cakes by Sweethearts also are able to fulfill special items to order that aren’t in their standard range of goods, as well as supply their baked products direct to the public. 

If you are not a club committee representative you can still contact Cakes by Sweethearts. For all orders and other related enquiries call 9545 5332 or email

For more information contact SMJFL Marketing & Administration Coordinator Zoe Driver. 

Zoe Driver

(03) 9553 5985