
The new women’s competition will be known as AFL Women’s.
AFL CEO Gillon McLachlan said the name had been developed in consultation with past and present players and the league’s women’s football advisory group
The announcement first appeared on AFL.com.au.
The logo for the AFL Women’s competition features a stylised ‘W’, with iconic goalposts and a goalsquare.
The logo, developed in consultation with the AFL women’s advisory group, was released in Melbourne on Monday morning, September 19th 2016.
The AFL said the ‘W’ logo paid tribute to the heritage of the AFL logo, with the posts and goalsquare presented in a “contemporary, energetic, and youthful manner”.
McLachlan said the women’s league marked a new era in Australian sport.
“We have been thrilled by the public and media groundswell to the announcement of the AFL Women’s competition,” he said.