Posted in Clubs , Featured News , Front Page News

South Metro Junior Football League (SMJFL) club Cheltenham Panthers JFC has announced a long-term partnership with family-owned business Butler Market Gardens in a deal set to enhance the club’s football operations and help launch a football development program.

The Heatherton-based business specialises in growing vegetables and herbs initially joined the rapidly-growing club in 2017 as a Major Sponsor.

However, in 2018, a brand new deal will commence with a commitment of $50,000 over five years, the biggest sponsorship deal in the Panthers’ history.

“We came on board as a sponsor when my son, Thomas, commenced playing Under 8’s football with the Panthers,” said Butler Market Gardens Chief Executive Officer Rick Butler.

“Now we want to do something that really makes a difference to the club and its 400 junior players.

“The committee is motivated to continue to improve every aspect of the club over the coming years and we want to be part of it and help them achieve their aim. We want to give back to the community.”

Club President, Tony Pitara, was thrilled to have the long-term of the well-regarded local business.

“It’s a massive endorsement of the club that they want to partner with us and associate their brand with us,” he said.

“The long-term nature of their support has given Cheltenham the confidence to press ahead with very ambitious plans for a football development program.

The Butler family have a long-standing history with football in the local area, both as players and administrators, and have plans to continue their tradition with their second son and twin daughters set to join the Panthers in future years.

Such a partnership is another example of the growing popularity of local business successfully tieing themselves with clubs in the south-east of Melbourne.