South Metro Junior Football League (SMJFL) has been shortlisted for the 2018 AFL Victoria Media Awards.
Nominated in the ‘Best use of online media – website/social media/technology’ category, the league received recognition for its 2018 launch of Connor’s Beanie Round, which supports the Robert Connor Dawes (RCD) Foundation – the SMJFL’s charity partner.
Connor’s Beanie Round was heavily promoted across all the SMJFL’s media channels in the lead up to the day, encouraging the SMJFL community to buy a beanie or donate in support of the RCD Foundation.
The league was fortunate to be able to utilise the support of several former SMJFL players, such as Essendon’s Andrew McGrath and Isabel Huntington from the Western Bulldogs. RCD Founder, CEO and Connor’s mother Liz Dawes was also kind enough to be a part of the league’s campaign.
The Foundation primarily raises funds for research for a cure and improved treatment options for children and young adults with brain cancer. Many people don’t know that brain cancer is the number one cancer killer of kids in Australia.
The RCD Foundation was created by Liz and Scott Dawes after their son Connor passed away from Brain Cancer at the age of 18 in 2013. The Foundation has partnered with the SMJFL for over five years now, with the RCD logo proudly displayed on all SMJFL game balls.
The shortlisted applicants for the AFL Victoria Media Awards will now have their submissions evaluated again by a judging panel consisting of experts in the relevant field before a winner in each category is announced at a special luncheon at IKON Park on Friday December 7.