SMJFL partner with iconic Australian boot brand XBlades
The South Metro Junior Football League (SMJFL) is excited to welcome aboard leading Australian football boot manufacturer XBlades as a Preferred Partner for football boots.
Established in 1989, XBlades has prided itself as a leader in the football boot industry, particularly focused on native Australian Sports; Rugby and AFL.
XBlades started from humble beginnings when AFL player and biomechanist David Miers first saw the connection between the football boots he was wearing and lower leg injuries.
Designing his solution to the problem: a revolutionary bladed sole, the first of its kind and the foundation for the creation of XBlades.
XBlades will share their state-of-the-art football boot range with league members, providing exclusive offers for SMJFL clubs and players.
SMJFL Chief Executive Officer (CEO) Sarah Loh said she was excited to welcome aboard the Australian iconic brand, who currently partner a host of AFL clubs, including league Community Partner St Kilda FC.
“We are so pleased to have XBlades onboard as our Preferred Partner for football boots,” she said.
“The SMJFL is looking forward to working with XBlades in offering industry-leading, affordable and high-quality football boots for our players, as well as exclusive offers and discounts.”
XBlades CEO Leighton Richards said he was looking forward to partnering with one of Australia’s largest junior sporting competitions.
“There are many exciting initiatives underway at XBlades, and we’re excited about bringing some of these to life with the SMJFL community. Our tagline – ‘Athlete Led, Product Driven’ is something we live by and we look forward to providing great product backed by science to benefit growing feet across the region,” he said.
“SMJFL footballers can now benefit directly from design input by leading XBlades players including Alex Rance, Abbey Holmes, Isaac Heeney, Chelsea Randall, Dayne Zorko, Josh Kennedy and many more.”
The partnership between the league and XBlades will be displayed in a number of ways, including via all SMJFL digital channels, physically at events and match-days, as well as a kick-back to clubs.